Not widely acknowledged but there is a huge difference between logo maker and an artist. Designers have the artistry skills in them, there’s no denying but they are still not artists. Though, designers can become artists in their free time. Art and design does have differences in their form and texture, style and structure. Both the forms have different roles to serve and instead of focusing on the expressions and form, like we do in art, we focus on the function, supported by the design.
The first and foremost job of design is to solve the problems. The design serves a need. The makers focus on the problem, create the solution and then send the result through the design. In short, design makes life easy. The professional makers possess unique skills to deliver a rough concept into something beautiful, avoiding any gaps and shortcomings from the beginning. Here, the clients must understand that the design is all about the maker’s experience, qualifications and skills rather the artistic output, the more the client supports the effectiveness of the designing process to get the successful and effective design, the more it satisfies both the clients and the designer.
The difference is much more than just semantics. Firstly, it is a difference of perception. Often clients come up to the designers and communicate and expect that what they will receive is an artistic symbol. As a client, you need acknowledging and appreciating the difference to get most out of the designers. The more you are clear in your head about the difference, the smoother the communication is and the process streamlined. This makes you avoid with tension and erroneous expectations.
Designer focuses on resolving the issue. They work on the first ideas and add versions to improve the quality and polish the concept. Feedback is essential but despite of asking the maker for different versions, ask them for a quality, unique, business-relevant logo. As a client you can easily find faults in the process if any element or notion goes missing. So, give the logo maker the complete information and let him resolve the issue with his creativity and unique skills.
Do not expect flashy and ornate logos from the designers. They work on your brief for the logo design and put in their efforts and dedication to come up with a unique, simple and creative logo so that your business gets a unique and competitive edge in the market.